Beyond the hype: How to break free from trend-chasing
About how fashion turns into a stream of identical recommendations, why copying bloggers doesn’t work, and how to bring individuality back into your wardrobe by understanding long-term trends
We live in an era where visual content is so abundant that its excess dulls our perception and distorts our sense of orientation in the visual field. Social media feeds have turned into an endless stream of identical looks, recommendations, and “must-have” lists. Bloggers and trendsetters influence our perception far more than we care to admit — there are so many of them that sometimes you want to close the app simply out of exhaustion.
And within this noise, an unhealthy pattern emerges: we begin to consume fashion the same way we consume content — quickly, chaotically, without a moment to think. “This season’s trends…” — these phrases pass through our mind unnoticed, yet somehow immediately influence our purchases. We grab things impulsively, as if afraid to miss out.
But the more we buy, the less satisfied we feel. The wardrobe grows, yet the feeling of “enough” never arrives.
And within this noise, an unhealthy pattern emerges: we begin to consume fashion the same way we consume content — quickly, chaotically, without a moment to think. “This season’s trends…” — these phrases pass through our mind unnoticed, yet somehow immediately influence our purchases. We grab things impulsively, as if afraid to miss out.
But the more we buy, the less satisfied we feel. The wardrobe grows, yet the feeling of “enough” never arrives.
Why do we keep buying — and still feel unhappy?
Largely because of imitation.
We see a blogger’s look and try to recreate it. If it doesn’t work, we feel disappointed with our appearance. And when it looks “similar,” we still end up with a look you can see on countless people around you.
This imitation game leads to less individuality on the streets. Very few people look genuinely interesting, modern, and themselves. More often we see clones, carefully following the same visual script.
But the problem isn’t that people don’t want to look unique. The problem is that the entire environment pushes us toward superficial cues: colors, prints, “what’s in this season,” endless lists of trends.
We see a blogger’s look and try to recreate it. If it doesn’t work, we feel disappointed with our appearance. And when it looks “similar,” we still end up with a look you can see on countless people around you.
This imitation game leads to less individuality on the streets. Very few people look genuinely interesting, modern, and themselves. More often we see clones, carefully following the same visual script.
But the problem isn’t that people don’t want to look unique. The problem is that the entire environment pushes us toward superficial cues: colors, prints, “what’s in this season,” endless lists of trends.
There are long-term and short-term trends — and keeping them separate makes a big difference
Long-term trends evolve over years: changes in shapes, proportions, lengths, and the architecture of clothing. They shift our perception and slowly reshape visual culture.
Short-term trends are what we hear from season to season: “this color is in… this print is trending… this type of gloves… this type of skirt…” These are marketing triggers, not tools of style.
When someone lives within the logic of short-term trends, they are stuck in endless purchases and a constant sense of “I’m falling behind.”
But when they begin to rely on long-term trends, their style becomes stable, conscious, and — most importantly — individual.
Short-term trends are what we hear from season to season: “this color is in… this print is trending… this type of gloves… this type of skirt…” These are marketing triggers, not tools of style.
When someone lives within the logic of short-term trends, they are stuck in endless purchases and a constant sense of “I’m falling behind.”
But when they begin to rely on long-term trends, their style becomes stable, conscious, and — most importantly — individual.
Why you should stop copying bloggers
Not because it’s “bad.”
But because:
What suits a blogger won’t necessarily suit you. They have a different height, lifestyle, proportions.
It’s their job. Their role is to show what’s new and stimulate demand.
Your role is to choose what actually works for you.
When you copy, you spend money.
When they show, they earn money.
But because:
What suits a blogger won’t necessarily suit you. They have a different height, lifestyle, proportions.
It’s their job. Their role is to show what’s new and stimulate demand.
Your role is to choose what actually works for you.
When you copy, you spend money.
When they show, they earn money.
How to break the cycle?
1. Ignore the phrase “this season’s trends…”
These words weren’t created for your wardrobe — they were created for sales. It’s okay to skip them entirely.
2. Focus on shape, silhouette, and proportion
This is what truly defines modernity.
Color, print, and material are just characteristics.
3. Don’t buy things at random
Without a system, any new item will quickly become “another accidental purchase.”
4. Plan your wardrobe the same way you plan a budget or a trip
Not in the sense of “shopping once a year,” but in the sense of knowing what you buy and why. Then every piece has its place and purpose.
5. Ask yourself one simple question before buying
Is this choice really mine — or is it something I picked up from my feed?
These words weren’t created for your wardrobe — they were created for sales. It’s okay to skip them entirely.
2. Focus on shape, silhouette, and proportion
This is what truly defines modernity.
Color, print, and material are just characteristics.
3. Don’t buy things at random
Without a system, any new item will quickly become “another accidental purchase.”
4. Plan your wardrobe the same way you plan a budget or a trip
Not in the sense of “shopping once a year,” but in the sense of knowing what you buy and why. Then every piece has its place and purpose.
5. Ask yourself one simple question before buying
Is this choice really mine — or is it something I picked up from my feed?
